Social Media That Shows Off
Your Equipment, Crew & Finished Jobs.
Excavation is visual work. We build a social media presence that puts your machines, your crew, and your completed projects front and center — so when someone in your area needs dirt moved, they already know your name.
See a Sample Month of ContentContent Pillars
Built Around What You Actually Do
No generic construction stock photos. Every post type serves a purpose — here's what we focus on for excavation companies.
Before/After Project Photos
Your excavator doing its job is the best marketing you have. We capture dramatic before/after shots of every job — the raw site, the work in progress, and the finished grade — that prove your capabilities and drive inbound quote requests.
Safety & Certification Highlights
Commercial clients and municipalities need to know you're legit. We create posts that spotlight your licenses, OSHA compliance, safety protocols, and crew certifications — building trust before the first call.
Crew & Equipment Spotlights
People hire people. We showcase your team on the job and the machines they run — excavators, dozers, loaders, trucks. This humanizes your brand and shows the scale of work you handle.
Educational Job Content
Position yourself as the local expert. We break down what goes into a septic install, a driveway prep, or a drainage solution — so potential clients understand the value of hiring a pro.
Sample 30-Day Content Calendar
One Month of Content, Mapped Out
Here's exactly what a month of social media looks like for an excavation company — 12 posts across 4 weeks, each with a clear purpose.
Week 1
Before/After FocusDriveway excavation — raw site to finished grade
Meet the operator — 15 years running excavators
Septic install — before dig to final backfill
Week 2
Safety & TrustOSHA-certified crew — site safety protocols
Licensed & insured — NH excavation license spotlight
Foundation dig — precision grading for new build
Week 3
Equipment & ExpertiseMini-excavator in tight residential backyard
What goes into proper drainage installation
Land clearing — 2-acre lot before and after
Week 4
Social Proof & Push5-star review — 'Fast, clean, professional'
Patio base prep — before and after compaction
Fall scheduling open — book before freeze
12 posts per month · 3 platforms (Facebook, Instagram, Google Business Profile) · All content produced and scheduled for you
Want to See What a
Full Month Looks Like?
We'll build a sample 30-day content calendar tailored to your excavation company — your equipment, your service area, your jobs. No cost, no commitment.
See a Sample Month of ContentFree sample calendar · 15-minute call · Built around your services