Case Study · Paid Media & Social Management
Key Auto Group
Ads That Sell Cars.
AnchorPoint Media manages paid social and organic content across Key Auto Group's full portfolio of New England dealerships — creating ads, lease promos, service campaigns, and brand content that drives real foot traffic and leads.
January 2026 · Ad Performance
358
+48.5% MoMJanuary Leads
vs. 241 monthly average — nearly 50% more leads for less spend
$15.38
–42.6% MoMCost Per Lead
Down from a $26.79 average — almost half the cost per lead
$5,507
–14.7% MoMAd Spend
Spent less than the $6,457 average while generating far more leads
$122,673
Jan 2026January Revenue
Revenue driven by paid media campaigns in January 2026
Paid Media Strategy
Managed Facebook and Instagram ad accounts for multiple Key Auto Group dealerships across New England.
Ad Creative Production
Designed high-converting social ads, lease promos, Black Friday campaigns, and service fliers from scratch.
Multi-Brand Management
Handled RAM, Acura, Jeep, Dodge, and Chrysler social pages simultaneously with tailored content per brand.
Campaign Creative
Ads, fliers, and social content designed and managed by AnchorPoint Media for Key Auto Group.
Black Friday Sales Event — RAM 1500 Laramie
Lease Ad — 2025 Acura ADX
Lease Promo Flier — Chrysler Dodge Jeep RAM
Brand Values Ad — The Difference Is Key
Service Offer Flier — Pick Your Perk
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