$1,200 Into SEO.
$55,000 in Closed Jobs.
Four months at $300/month turned into two inbound leads — and $55,000 in closed work.
Dirt Wurx SD — San Diego County excavation, grading, and site prep contractor.
Visit dirtwurxsd.comLocal SEO Case Study
$55,000
In Closed
Jobs
$1,200
Total
Invested
210
Keywords
Ranked
13
Reviews
The 4-Month Update
$1,200 Invested.
$55,000 in Closed Work.
Four months of local SEO at $300/month. During that window, two major jobs closed from inbound leads that came in after the SEO and Google Business Profile work began.
$300
Per Month
$1,200
Total Invested (4 Months)
$55,000
Closed Job Value
250-ft Gabion-Style Retaining Wall
$40,000A natural drainage wall design — hog wire face, posts set every 3 feet, gravel-backed to let water pass through while holding the grade. This job came in as an inbound lead during the active SEO/GBP campaign window.
500 ft of 4" Drainage Pipe Installation
$15,000Full drainage pipe run including multiple downspout tie-ins along the house. Another inbound lead that arrived while the campaign was actively running.
The Combined Impact
$55,000 in closed job value —
from two inbound leads.
A note on attribution: we won't claim with 100% certainty that these jobs came from SEO alone. What we can say is that both leads came in during the active SEO and Google Business Profile campaign window — and $1,200 invested against $55,000 in closed work is a strong indicator of impact, not a guaranteed causal claim.
The Summary
AnchorPoint Media took Dirt Wurx SD from zero online visibility to 210 ranked keywords in 90 days through Google Business Profile optimization, citation building, and weekly SEO-targeted content. The headline result: $1,200 invested over four months returned $55,000 in closed excavation work — two inbound leads that became a $40,000 retaining wall and a $15,000 drainage install.
The Strategy
Google Business Profile — Built From Scratch
Full Google Business Profile setup from the ground up — verified, optimized with services, photos, and accurate NAP data so Dirt Wurx SD started showing up in local map pack results immediately.
Local Citation Building
Consistent business listings built across local directories to strengthen Google's trust in the business and boost map rankings across San Diego County.
Weekly Keyword-Targeted Content
Weekly blog posts and Google Business Profile updates targeting specific excavation and grading keywords — steadily building keyword rankings and local search authority month over month.
The Outcome
12 inbound calls —
from search visibility alone.
$1,200 into SEO. $55,000 in closed jobs.
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